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about aurelia


Aurelia was founded in 2014 to provide practical advice to businesses that are developing or undergoing change and to help manage their legal risks and projects.

Its principal, Rupert Connell, was a partner in leading London law firms for most of his career where he acted for companies at all stages of the business cycle, from start-up, through growth by acquisition or other means, to solvent and insolvent restructuring. His experience lies at the heart of Aurelia Law’s offering as an alternative legal services provider, fulfilling the roles of trusted adviser and legal counsel.


We aim to form close relationships with clients to make sure that we have a thorough appreciation of every client’s business, its people, its decision-making processes and the interests and motivations of its stakeholders. In relation to a particular project, we try to understand the reasons for that project and its priority in the overall scheme of things. This forms the foundation of our ability to provide advice that is suitable, appropriate and realistic. We work with our clients, not just for them.

Whatever stage of its life cycle your business is at, Aurelia Law can help but, as our name suggests, our focus is on helping businesses to spread their wings.

“How is the name Aurelia relevant to our business”?

“Aurelia” derives from the Latin “aureus”, meaning golden.

It is also used to describe a chrysalis (deriving from the Greek for golden), the final pre-adult stage in the life cycle of a butterfly, in particular, certain nymphalid butterflies, the chrysalids of which are decorated with fine gilt features.

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what we do


Clients are assured of the personal attention of a senior practising solicitor with many years of experience in advising corporate clients. Combined with our knowledge of applicable law and years of experience, we are well placed to ensure that our advice is relevant, appropriate and its implementation is achievable.

We subscribe to leading document management and legal technology platforms that provide up to date legal know-how and access to maintained precedents.


Aurelia acts for clients that don’t have the business need or budget for their own internal legal counsel. We can provide ‘virtual’ in-house counsel or part time in-house counsel solutions, either way offering a cost-effective alternative under which clients can benefit from many of the services typically provided by in-house legal departments. These include:

legal advice and project management;
sharing knowledge and mentoring;
appointing and managing external law firms;
risk management; and
business strategy advice.

Aurelia helps clients reduce overall legal costs and expenditure. Our fees work out at a fraction of the cost of employing traditional in-house counsel and we expect our clients to make savings on external legal spend. We help clients to achieve far more for their money.

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legal project management and transaction support

Committing the necessary time to get the best results from legal advisers and other professionals can be a distracting challenge for a company’s management. Misunderstandings and communication difficulties can too easily arise, leading to inefficiencies, delays and the risk of mistakes, particularly if English is not the client’s first language or the instructing managers are unfamiliar with the legal landscape.

Through careful planning, we can facilitate legal projects, whether litigation, corporate transactions or reorganisations, or adapting to changes in regulation or relations with third parties. We help clients understand what is involved in change, looking ahead so that otherwise potentially derailing circumstances are properly addressed and do not lead to failure.

Our help in handling legal projects can reduce the likelihood of undesirable outcomes, not only so far as a particular legal matter or project is concerned, but also for the business and budgets.

Where there is a need for specialist or overseas external legal advice, we help clients to get the best from their lawyers without having to cut corners. Our close understanding of our clients and insight into external law firms helps to ensure that legal services are delivered to the highest professional standards, are relevant and carried out cost effectively by those with the appropriate specialist skills.

Critically, we aim to reduce the time spent by clients’ senior management in dealing with lawyers and other professionals, while also maximising value for legal spending by getting a job done well, on time, within budget and with a minimum of fuss and distraction.


Hand in hand with legal project management is governance and legal oversight. Current trends suggest a greater emphasis on private companies’ governance and personal accountability of directors. Apart from their duties under company law, directors are now responsible for compliance with laws covering such matters as bribery, modern slavery and, of course, data protection. These can have a major impact on prospective and existing relationships with suppliers and customers as well as other stakeholders. In addition, the requirement to obtain and provide information relating to ‘persons having significant control’ over a company is not just a matter of compliance, but a pre-requisite to many aspects of doing business.

It can be only too easy for companies to fall short of best practice when it comes to corporate housekeeping and compliance: it’s an easy, but dangerous, corner to cut, assuming it’s not in a blind spot to begin with.

Weak governance increases risk and, no less important, exposes a company to sanctions for falling afoul of applicable regulation. Growing/growth-driven clients will wish to raise capital or have significant transactions with third parties; or their shareholders will want to implement exit strategies. A good or poor governance track record will influence the attitudes of third party investors or buyers and may have a direct and material effect on deal value and terms or kill a transaction altogether.

We can work alongside a client’s company secretary or act as company secretary ourselves, attend and arrange board meetings, contribute to business decisions, carry out reviews of clients’ procedures and help to establish or develop them and draft applicable documentation.

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our fees & terms

fee structure

Clients are offered a completely flexible arrangement tailored to their needs. This will depend on whether we are acting in a continuing role, such as company secretary; a discrete project, for example in relation to a transaction; or in an advisory capacity. At the outset clear objectives will be agreed along with the scope of services to be provided.

We will agree retainers or fixed fees with clients, although, exceptionally, some other basis may be more appropriate.

terms of business

Our relationship with clients will be governed by an engagement letter setting out the scope of services, our responsibilities, the basis of our remuneration and our terms of business.

Where we agree to act as a director or company secretary of a client, the client must ensure that there is a directors’ and officers’ liability insurance policy in place.

Aurelia Advisory Limited, which carries on business under the name Aurelia Law, is not regulated by the Solicitors Regulation Authority (SRA) or any other body. This means that we are not authorised to carry on a limited range of activities known as “reserved legal activities” which may only be provided by solicitors when practising through SRA-authorised firms or as in-house counsel where permitted by SRA rules. Any practising solicitor employed by us is directly regulated by the SRA and is subject to the SRA’s Principles and Code of Conduct for Solicitors.

Because we are not regulated by the SRA, clients will not be entitled to make claims to the SRA Compensation Fund.

Details of our insurance can be provided on request.

Read our website disclaimer

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contact aurelia

Rupert Connell

Telephone: +44 (0)20 7060 1954
Mobile: +44 (0)7484 145555