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about aurelia


Aurelia was founded in 2014 to provide practical advice to businesses that are developing or undergoing change and to help manage their legal risks and projects.

Its principal, Rupert Connell, was a partner in leading London law firms for most of his career where he acted for companies at all stages of the business cycle, from start-up, through growth by acquisition or other means, to solvent and insolvent restructuring. His experience lies at the heart of Aurelia Law’s offering as an alternative legal services provider, fulfilling the roles of trusted adviser and legal counsel.


We aim to form close relationships with clients to make sure that we have a thorough appreciation of every client’s business, its people, its decision-making processes and the interests and motivations of its stakeholders. In relation to a particular project, we try to understand the reasons for that project and its priority in the overall scheme of things. This forms the foundation of our ability to provide advice that is suitable, appropriate and realistic. We work with our clients, not just for them.

Whatever stage of its life cycle your business is at, Aurelia Law can help but, as our name suggests, our focus is on helping businesses to spread their wings.

“How is the name Aurelia relevant to our business”?

“Aurelia” derives from the Latin “aureus”, meaning golden.

It is also used to describe a chrysalis (deriving from the Greek for golden), the final pre-adult stage in the life cycle of a butterfly, in particular, certain nymphalid butterflies, the chrysalids of which are decorated with fine gilt features.